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Maidenform is the #1 brand of shapewear in the U.S., according to Circana, a leading retail tracking service. Our firm control shapewear offers top-notch support and a smooth look.
Our firm control shapewear hugs and smooths your midsection from the bra line to the mid-thigh area. It provides full support without squeezing or pinching. Perfect for those who want a polished look with added comfort.
Experience the freedom of wearing your own bra with our open-bust styling. Customize support and lift across the bustline by wearing the bra you love. This feature allows for a personalized fit that ensures maximum comfort.
Stay cool and comfortable in our open-bust shaper with Cool Comfort fabric. The special design kicks moisture away from your skin, lifting sweat away and keeping you cool and comfy. Ideal for warm weather or any day when you want to feel fresh.
Adjustable shoulder straps offer a customizable fit, ensuring that the shapewear adapts to your body's unique shape. When it comes to shaping, one size definitely doesn't fit all. Our shapewear also includes a split cotton-lined gusset for added comfort.
Not just for everyday wear, our shapewear is so comfortable you can wear it every day. In special occasions, it's also an excellent choice under a wedding gown or formal dress. Hide your flaws and feel confident in any outfit.
Embrace the freedom to look and feel your best with Maidenform firm control shapewear.